Every small business owner and entrepreneur can relate to these struggles. No matter how long you’ve been in business, attracting and retaining new customers is a tough job.
It’s very easy to get stuck spending the majority of your time searching for more business. You spend hours upon hours prospecting, creating proposal after proposal to earn new clients. Then when you finally sign the contract and get the work, you find that your new clients are very difficult to work with, or worse -- a poor fit for the services you offer. You do your very best to hold their hand through the entire project anyway, then once you reach the finish line, collecting your payment is like pulling teeth from a hungry lion!
It doesn’t have to be this way. There are a few strategies and systems you can put to work right now that will attract the right clients, create instant project alignment, allow you to control the engagement with the client and ensure that they pay you on time and even refer you to your next ideal client.