In 2017, online video drove about 74% of all online traffic according to KPCB
We spend on average 2.6x more time on pages with video than those without. Wistia
More than 59% of Executives agree that if both text+image and video are presented on the same topic, they are more likely to choose video over text+image (MWP)
Close to 48% of marketers plan to include Youtube in their content marketing next year (HubSpot)
Online shoppers who viewed demo videos are 1.81 times more likely to purchase the product than those who didn't (ThinkWithGoogle)
Including a demo video on your landing page can boost your conversion by 80% (EyeView)
Youtube accounts for two-thirds of the premium online videos watched across all devices by Millennials. 8 out of 10, 18 to 49 - year olds watch Youtube in an average month. (ThinkWithGoogle)
But in reality....
There are other stats that show a large percentage of small businessses still are not using video in their marketing. This puts them at a great disadvantage when compared to their competition who are using this very effective marketing strategy.
The infographic below from Hyperfine Media breaks it down into 5 compelling video marketing category statistics: Video Users, Conversion, User Interaction, Content and Spending.
Using videos that effectively communicates your company’s message and engages your audience is very important to any business but especially small businesses. Brand recognition is essential to every small business and using videos is a very important part of business growth and longevity.
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